The image is from Seth Godin’s book, Linchpin. The premise is that in order to succeed in the new economy, mediocrity and conformity are no longer the best tools for the job. We’re pre-programmed to resist standing out and having ideas because most ideas are bad ideas and standing out might call attention to them.
And so we are afraid to connect and produce art on the job, the works of emotional labor that bring humanity to the market, leveraging generosity of spirit as a rare and valuable commodity. The people who rise above the fear are Linchpins, who make themselves indispensable by connecting with those around them through their work, their art, their gifts.
Its not an easy person to become: brave, charming and masterful. But if there is an archetype for the new economy superhero, the Linchpin is it, and that’s something worth striving for. Love it.
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